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Mature by growth, changes will inevitably occur at a certain node, and the LED lighting industry is no exception. It is like Beijing in March and April, with a spring breeze and flowers full of trees.
In the capital of March, the spring is coming, the flowers are blooming, and the long-lost smiles are blooming, dispelling the smog that has been in my heart for a long time. After a long winter, people and things that have been frozen for a long time are beginning to be active, in an attempt to have a fresh start in the new year and to harvest a joyful result. Such a pure, Chinese LED industry has reached the right time, just like a night of flowers.
China's LED lighting market is experiencing a long winter. After several cycles between price and cost, technology and market demand, it finally began to usher in the joy of spring. The upstream and middle reaches integrated M&A, the resources were effectively utilized, the technology increased, and the cost was reduced; the downstream product variety items were enriched, the sales channels were fully developed, and the channel system was opened and scattered.
On March 15, NVC Lighting released 600 new LED lighting products covering six major fields in the Beijing Water Cube. NVC lighting, which has always been hibernating in the field of LED lighting, has awakened this time, and it is really coming.
NVC lighting CEO Wu Changjiang pointed out that many media have unabashedly pointed out that the LED lighting era has been fully opened, and is the direction of future lighting field development, so NVC lighting transformation LED lighting is the general trend, is an inevitable choice. There are not many companies that promote LED lighting such as NVC.
Many entrepreneurs have said that the cost of LED lighting products can even be the same as traditional lighting products, and with the rise of technology and market awareness, consumers have full reasons for accepting LED lighting.
According to CSAResearch data, in 2013, the overall scale of China's semiconductor lighting industry reached 257.6 billion yuan, an increase of 34 percent from 2012's 19.2 billion yuan, becoming the year of rapid development of the domestic semiconductor lighting industry after 2010. Among them, the upstream epitaxial chip scale reached 10.5 billion yuan, the midstream package size reached 40.3 billion yuan, and the downstream application scale exceeded 200 billion yuan, reaching 206.8 billion yuan. The general lighting market started rapidly in 2013, with a growth rate of 65 and an output value of 69.6 billion yuan. The share of the application market also increased from 28 in 2012 to 34 in 2013.
Behind the growth, there must be market demand as a support. However, this is only in 2013. For the LED lighting industry, this period is like the end of the winter before the arrival of spring.
According to industry assessment, LED lighting will bloom in the Chinese market in 2014. However, not all markets are open to scale, and all LED lighting companies can capture opportunities. Product advantages, sales system, marketing strategy, and after-sales service have become the key points for the company to win.
Overcapacity remains an important issue for the Chinese LED industry. In 2013, China's LED listed companies' financial reports were released. Although 70% of the companies reported good news, there are still 30% of enterprises in a negative growth state. At the beginning of the year, the IPO reopened, indicating that a large amount of capital will enter the LED industry this year, and the production capacity will be further expanded. In the future, the market competition for LED lighting in China will be a contest between large enterprises.