China Construction Machinery seeks Brazilian market?

In recent years, Brazil has enjoyed a good momentum of development, but its backward infrastructure has always restricted the development of the economy. On the 5th of June, Sao Paulo, Brazil held the "Second Brazil International Architecture and Infrastructure Exhibition." On the day of the exhibition, 332 construction machinery companies from 14 countries and regions participated, of which 62 exhibitors came from China.

The total investment in Brazil's infrastructure projects from 2010 to 2015 is expected to be as high as US$8 billion. During this period, a large number of construction machinery and equipment will be needed to build railways, highways, ports, airports, power stations, civil houses and petrochemical facilities. The World Cup and the Olympic Games are also planned. There are numerous opportunities for the construction machinery market in Brazil. According to Hugo Ribas, director of operations of the show organizer Sobmatma Group, organizing such an innovative exhibition that showcases equipment, supplies, services, rentals, products and solutions in a concentrated manner is an active demand for today’s market. response.

It is understood that there are three regional "China Pavilions" in the exhibition hall, not only providing opportunities for some small companies from China to sense the Brazilian market, but also for large-scale Chinese-funded enterprises that have already established a foothold in Brazil. Provides a platform to expand Latin America's business. Many Chinese construction machinery giants such as Xugong and Xiagong have even arranged outdoor exhibition areas covering an area of ​​several thousand square meters. Weichai Group, the world's leading automotive and equipment manufacturing group, also participated in the exhibition. In addition to providing power support for China's construction machinery and equipment, Weichai Engines also hopes to gradually enter the Brazilian market through participation in exhibitions and other forms, and ultimately realize the localization of the brand. Dong Jiaqiang, deputy general manager of European Department of Weichai Latin America, said: “Brazil is an industrialized country and its industrial protection is still quite serious. In the long term, considering the industrial foundation and industrial protection policy of Brazil, we still need to build a step by step. Branch companies and factories, because only if your products are assembled in Brazil, use Brazilian accessories, and use Brazilian labor to achieve localization, you will have greater competitiveness in the local market."

Xiamen Meigong International Trade Co., Ltd. project director Miao Meichun said that XGMA has established a branch in Brazil and is currently conducting research on the Brazilian market. There are also plans to build factories in the future. He called on all parties to maintain positive interaction with each other in the process of exploring and expanding markets.