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At 7 o'clock on April 11, 2011, Sinotruk Truck's Stock Marketing Department delivered a good performance of 864 vehicles of various types of commodities to the warehouse at the beginning of the year, and once again refreshed the highest record of China National Heavy Truck Truck Co. At the same time, the "Customer Satisfaction Project" implemented by the Marketing Department is also getting better.
Since 2011, faced with the market demand in the first quarter, China National Heavy Truck Marketing Department has been following the requirements of the group and truck companies, and focusing on the new ideas of transforming the company from scale efficiency to quality and efficiency, all staff and employees have continued to learn and discuss. Understand and think coldly.
China National Heavy Duty Truck sales staff implement annual implementation opinions through the implementation of the company's quality responsibility, and collate the management procedures and service flow of commodity vehicle delivery, in particular, analyze and summarize the quality feedback and service feedback provided by the sales company and car users to the marketing department. Deeply feel that relative to the requirements of users and relative to competitors, the marketing department must not only make every effort to ensure that the physical quality of the goods vehicles satisfies the users, but also effectively improve the implementation of various service measures and service quality in the delivery links of the goods vehicles. Really let the user satisfied.
To this end, China National Heavy Duty Truck Marketing Department requires all management offices within the department to firmly grasp the KPI core performance indicators of customer satisfaction, and earnestly establish a marketing philosophy that focuses on long-term management, overall planning and capacity, and scientific perfection of service. The standardization of the delivery procedures for goods vehicles, the appearance of storage capacity, the image of employees are neat, and the quality of service for family members is three-dimensional.
China SINOTRUCK Truck Co., Ltd. shares the leadership of the marketing department: the quality of responsibility to implement, reduce costs and promote efficiency, so that customer satisfaction is the marketing department's three goals of the year's work, and let the customer satisfaction is the marketing department as the heavy truck window Core indicators. In order to better reflect the corporate image of China National Heavy Duty Trucks and trucks, in March 2011, the Marketing Department adopted a new plan and design to carry out the company's exterior standard in the office area, business hall, and user reception exterior wall of the product garage area. Coloring and stuccoing, and strengthening the service hardware of the reservoir area and the landscaping facilities of the reservoir area, ensure that the marketing department will welcome new users across the country in the second quarter of 2011 with a brand-new appearance.
In response to the delivery procedures of commodity vehicles, regional fixed-set management, and one-stop service satisfaction from users, China National Heavy Duty Trucks Marketing Division has strengthened the detailed management of outbound and inbound storage of merchandise, and has intensified the drive-up and departure classes. The implementation of the responsibility of the service class, the deployment of scientifically coordinated services, and efforts to shorten and eliminate the wait time for car users. At the same time, the China National Heavy Duty Truck Marketing Department has also strengthened employee network information quality training and starting skills training and contests, greatly strengthening the marketing frontline staff to provide users with thoughtful, fast, satisfactory personalized service and ability, greatly enhance the The efficiency and service quality of various service links in the marketing department.
In response to the management level and service quality of the “Gaogou Reservoir Area†opened jointly by Truck Group and Jinan Fengqi Group, the Marketing Department focused on improving the user’s car-returning environment, caring about the life of the employees, improving the efficiency and quality of the launch, and the dedication of the Party members. The pioneering contending theme of the post is a practical activity. To this end, the marketing department and the members of the three units of the steep groove village and the logistics department took the lead in demonstrating, fully collaborating, and deployed the occupants' dormitories and customer lounges, making full use of the multifunctional features of the service hall to provide intimate services for users. It also solved the practical problems of sending employees' commuting trains and taking baths after working overtime, which ensured that the employees in Xinku District were comfortable and ensured the stable improvement of the service quality of their relatives.
Recently, CNHTC's marketing department has carried out lean training in a solid manner, focusing on the improvement of service awareness of all employees. The marketing staff realized that if the product must have a price and the product must have specifications, then the service must also have a character and a commitment to a style. Any commodity or any service must ultimately be based on user satisfaction as the highest standard. The emancipator will try harder and satisfy again. However, if the user is not satisfied or dissatisfied, it will result in forced trading, which will cause serious damage to the company.