Double Star Machinery Co., Ltd

The reporter recently learned from the Double Star Group that in the first quarter, based on the successful cooperation of biased engineering tire projects in 2010, the Twin Star Rubber Machinery Company and the Iranian tire company once again cooperated, not only signing orders for tire repair machines, but also with the company's new 300 Ten million sets of semi-steel radial tire projects reached preliminary cooperation intentions. At the same time, in the domestic market, Double Star Machinery is not inferior. With the good reputation of this order, Casting Machinery Company and an engine factory in Sichuan signed an order value of nearly 3 million yuan, laying the foundation for the foundry company to develop the Sichuan market. basis.

It is understood that since the beginning of this year, in the face of the country’s efforts to tighten macroeconomic regulation and control, bank tightening, and high levels of material, high-cost, and high-manufacturing factors, Double Star Machinery has established “Continue to adjust structure to high-end and build The industry's leading products, to do the quality of the image of the tree" work ideas. Focusing on the theme of accelerating the advancement of high-end products, the company has actively adjusted its business ideas, adopted multiple marketing methods, and persisted in walking on both domestic and foreign sales routes. It has increased the market share of high-end markets and has achieved a series of positive results.

Main high-end strategy

With the development of the market, Twinstar Machinery recognises that the level of technology is low, and that the products with low added value are becoming less and less competitive in the market. Only by accelerating into the high end, can R&D enterprises survive and develop, and through market research, they can The management ideas and the direction of the market's main attack are straightened out, allowing companies to clearly define the key market and promote the products.

Among them, the rubber machine company combined with the market situation, the product focus shifted from all-steel radial tire equipment to semi-steel radial tire equipment, customer development focus from the Dongying market to state-owned large, foreign-funded enterprises. In the first quarter, high-end semi-steel molding machines and hydraulic vulcanizers were successfully introduced to the market, and only 12 semi-steel molding machines were sold. The environmental protection company has increased the promotion and incentive of high-end and new products in line with the business concept of “strengthening the market for dust removal equipment and carbon black production equipment for foundry production lines”.

In order to find a good entry point for the high-end market, the Machinery Corporation has increased the support of national policies to support the development of industries and enterprises. As the foundry company seizes the reality of the country’s efforts to accelerate the construction of high-speed railways, it actively explores the high-speed rail industry market, and has successfully signed orders for nearly 8 million yuan with a large-scale enterprise that produces railway equipment, laying the foundation for the company to open up the railway industry market and develop higher-end customers. The foundation. Environmental companies seized the opportunity of the state to support “environmental protection and energy conservation” and accelerated the development of specialized equipment such as medium-frequency electric furnaces and electric arc furnaces. In the first quarter, a total of six orders for intermediate frequency electric furnaces and electric arc furnaces were signed, consolidating the market share of environmental protection equipment.

Landing overseas markets

Since the beginning of this year, in the face of the severe situation in the domestic machinery market, DoubleStar Machinery has expanded the international market, boldly implemented the method of going out and inviting, and has taken over overseas markets and successfully won multiple orders through in-depth communication.

Double Star Machinery adopts "product + technology" to open the international market. In the first quarter, on the basis of the successful cooperation of biased engineering tire projects in 2010, the Twin Star Rubber Machinery Company and Iranian tire company re-cooperated to sign not only orders for tire repair machines, but also with the company’s new 3 million semi-steel radial tire projects. Reached preliminary cooperation intention.

Doublestar Machinery also fully utilized the role of the Internet and used the network to communicate with customers. By the end of March, it had negotiated online with 7 customers and sold 4 equipment and 2 batches of accessories abroad. The environmental company actively maintained communication with its customers on the basis of its previous export. With the excellent quality of Double Star's environmental protection products, it succeeded in signing with two other Australian food companies and renewed its leading edge. It successfully signed two side-by-side pulse belt reverse blow dust collectors. To open up overseas markets has established a good reputation. This year, the forging company took the initiative and successfully sold the forged products to Turkey, ending the history of forging and exporting. It also attracted customers from Italy, Indonesia and other countries to visit the company.

Diversified marketing orders

With the intensification of market competition, Shuangxing Machinery pays more attention to the brand effect and strives to open up domestic and international well-known enterprises to establish the brand image of Double Star Machinery, in order to drive the market expansion of mechanical products in this region. For example, in the process of market development of construction machinery, the foundry company succeeded in signing an order of nearly 6 million yuan for the V-method molding line with a well-known machinery factory in Chengdu. From the installation of products to the commissioning of equipment, the foundry company made every effort to make customers Very satisfied. Thanks to the good reputation of the order, Casting Company has also signed an order worth nearly 3 million yuan with a Sichuan engine factory, laying the foundation for the foundry company to develop the Sichuan market.

In view of the relatively backward technology in some countries and regions, the Machinery Corporation has given full play to its technological advantages. It not only sells products, but also sells technology, bundles sales of technology and equipment, and expands its market share. Recently, with its technology and cost-effective equipment, Rubber Machinery successfully obtained orders for 40 sets of double-mold vulcanizers from a company in Qingdao that has contracted for a tire expansion project in Myanmar.

In the face of a diversified market, Shuangxing Machinery also strengthened its cooperation with third parties and expanded cooperation channels to increase the sales success rate. In the first quarter, Caster successfully sold 5 sets of cleaning machine equipment through scientific research institutes and industry associations. The forging company has also successfully won an order worth more than 400,000 yuan from a certain customer in Henan through cooperation with agents. Through the cooperation of trading companies, the forging products have moved toward overseas markets.