Economic Daily Cheng Yuan: The three major companies should make more efforts on their own


In the previous issue of “Say Something to Say”, “The Three Big Companies Cannot Oppose the Public” has caused huge social repercussions that we did not expect. A comment on the development of the industry, the reader has a very limited, but not only the phone is not a stop, understanding, do not know, there are media links to be reproduced, and to be translated into foreign languages. There are more than 1,000 comments on Sina.com alone. Many netizens call for “more forwarding” and recommend “to Premier Wen.” There are also readers and friends who will download the entire online review to us "to stay as a souvenir." We believe that what is expressed here is not only the care and love of this newspaper, but also shows that autonomy is the national pulse and the heart of the people. With respect to such public opinion, the three major auto companies should also make more efforts on their own.

At the same time, we feel a bit sad because most of the comments are to praise us for "courage in telling the truth." We even compared us to Mr. Wu Jinglian, a respectable scholar. We are very scared. Does not mean that the development ideas of several companies, and does not involve anyone's legal ethics issues, what are the risks? Is it really so hard to tell the truth in the auto industry? It seems that the power of business is both intangible and enormous.
Due to the special history of the development of China's auto industry, reform and opening up, joint venture introduction is completely correct and necessary, and joint ventures cannot be denied. But can China's auto industry fully and comprehensively cooperate with foreign countries? Can it be a joint venture forever? Practice has proved that joint ventures can improve our technological level, especially the level of manufacturing. However, under the joint venture system, Chinese automobiles cannot have their own brands and absolutely cannot achieve autonomy. Almost all car companies now have joint ventures. The joint venture contract is signed for two to three decades. The renewal agreement is another two or three decades. Where is the lifetime? ! After 20 years of joint ventures, he would not want to lie down in the arms of a foreigner. Even standing on the shoulder of the “giant”, is he himself a giant? Is the giant able to make a giant stand on his shoulder again?
It should be said that in the past, our understanding of the development of automotive self-development capabilities has been relatively clear, and there has been some progress in this area, but the understanding of self-owned brands is not so clear. Recalling that SAIC Motor sold its Shanghai auto factory to Shanghai Volkswagen in 1991, we also thought that the Chinese people had a good deal of good and bad, and they praised SAIC Motor’s “forward-looking and courageous spirit” and was a heroic move in what the “strong men cut their wrists”. In fact, the winner was the German public. It took only a small price to completely eliminate the “Shanghai brand” sedan and cleared the “time bomb” buried in the side to ensure Santana’s carefree production for 20 years. SAIC Motor Co., Ltd. Loss of the best opportunity to develop an independent brand, otherwise it would not be necessary to go to Yizheng today to start a new one. At that time, the "Shanghai" brand sedan, with an annual output of 6,000 cars, was still in short supply despite the relatively low level, and each of them earned more than 10,000 yuan. If we "renovate the technology with the market", we will retrofit it and improve it. Today we will never be worse than the Chery and Geely cars!
If you think about it, if FAW-Volkswagen and Shanghai Volkswagen are always the brands of the German Volkswagen, Shanghai GM's car will always be the U.S. GM brand. Dongfeng’s car will always be the brand of PSA Peugeot Citroen and Nissan. The car produced in Beijing is modern. , Mitsubishi, Mercedes-Benz's brand, Brilliance production is more "and the world are the same BMW", these companies have not become people's "OEM factory"? Can it be a veritable "Chinese auto industry"?
What worries us is that the Chinese leaders of the joint ventures are simply proceeding from the actual commercial interests of the company, ignoring the fate and development of the future of China’s autos, blindly helping multinational corporations to build their brand, and even several companies to the same foreign company. Fighting for pets is proud to be able to be "solely" allowed to hang foreign companies' trademarks. Some companies spoke out of their mouths and shouted independence. Even the names of joint ventures are not expected to appear on the products they produce. In this way, the brands of foreign companies are becoming more and more intensified, and the space for China to develop its own brands is getting smaller and smaller. Needless to say "If you are loneliness for 20 years," and another ten years and eight years, once the defense ratio of the joint stocks falls, I am afraid that it is difficult for foreign companies to do OEM factories.
Some people say that we advocate independent brands are completely emotional and should focus on commercial interests. As long as the Chinese people can get economic benefits, what brand name does it have? We admit that there is indeed an element of national sentiment here, but it is more economical. For example, the well-known "Barbie doll", the Chinese people OEM production, each processing fee is less than 1 US dollar, and people's trademarks can be sold for more than 10 US dollars, there is no huge commercial interest? For the SPARK produced by SAIC-GM-Wuling, the Chevrolet trademark can be sold for 10% more than the Wuling trademark. Is this economic benefit?
It is true that creating a self-owned brand requires a process, but “there is no accumulative step, nothing to a thousand miles; there is no need to accumulate small streams, and there is no way to become a sea of ​​rivers,” and “the journey of a thousand miles begins with a single step.” This simple truth will not stop us Do you understand? And it is precisely because we can't "just go ahead with it." We only need to start early and step up.
The original joint venture between FAW and Volkswagen was designed to learn foreign technology and grow its own skills. Now it is good that the money made by the joint venture company is then invested in the joint venture. The joint venture will grow bigger and bigger, and the stronger it is, the more it will reach 600,000 vehicles, and the product will be serialized. In contrast, the Red Flag sold 20,000 vehicles last year, but how much was invested in the Red Flag these years? The so-called independent development is basically to take over Audi and insert the red flag on three sides. Is the consumer so foolproof? Because Dongfeng Motor Co., Ltd. does not actively engage in the self-development of cars for a long time, more than 800 former research institutes with more than 2,000 technicians have been left. The middle-aged technical backbone is almost completely lost. Now it is not necessary to develop them. In contrast, Dongfeng and FAW's technical personnel all flowed to Chery. Chery grew from nothing to weak and strong, but had independent development capabilities.
Now, the three most powerful autonomy groups are driven by their own interests, keen to introduce joint ventures, introduce products one after another, and form joint ventures one after another. The more joint ventures that appear to be established, the more thorough the joint venture will be. The bigger the leader is, the better it is for the development of independent brands. The three major companies not only account for half of China’s automobile industry, but also have the advantages of qualifications that are beyond the reach of all other companies. They can't help but rely on a small group of small companies to shake up the storm. Mr. Mouzi said, “I don’t have the advantages of minions, strong bones and bones, and eat on Edo soil, drink from yue springs, and treat one heart with one heart. Crab gossip and two claws, non-snake holes, no sustenance, hard work. ” Is this an image for our auto company? (Author: Cheng Yuan)

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