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On September 10, Li Xingguo, general manager of Shandong Jinan Fuhualong Industrial Co., Ltd., received the “Circular on Regulating Vehicle Over-limitation Criteria†issued by the Shandong Provincial Department of Transportation (hereinafter referred to as “Noticeâ€), and the “Notice†It is stipulated that the Shandong Provincial Communications Department will strictly implement the "Notice on Further Strengthening the Centralized Control of Vehicle Overloading and Overloading" issued by the Ministry of Transport (now the Ministry of Transport) in 2004. Shafts, 3 axles, and semi-trailers and trailers, with a total weight reduction of 4 tons per two tires.
And above this document conveyed to distributors, the above three customer notices were also specifically indicated. As a result, the 6×2 model was pushed to the cusp.
Policy shift
The dealers who received this notice were all busy and learned that the vehicle manufacturers that had changed their policies also began to deploy additional staff to conduct market research. The reason why everyone moved was because the sales of 6×2 models in the market have been too hot this year.
A dealer in Hebei, who has been selling heavy trucks for many years, introduced to commercial car news reporters: “Each year in the country's new sales of heavy-duty tractors, 6×2 tractors account for about 40%, 4×2 tractors account for about 30%, and 6×4 tractors. It accounts for nearly 20%, and other models account for nearly 10%. After the 6×2 model was launched, it has been the main force in the sales market.â€
Chen Bin, head of Dongfeng Commercial Vehicle Sales Headquarters Marketing Department, told reporters: “In the second half of last year, the growth rate of the 6×2 and 6×4 models went hand in hand, but this year, the growth of the 6×2 models was somewhat too rapid. Take the Shandong market as an example. In the heavy truck sales from January to September, the proportion of 6×2 models was as high as 73%. Such sales ratio greatly exceeded the expectations of companies and the market.
The 6×2 model itself is a product that caters to the rule overweight and weight tolls. In 2004, relevant ministries and commissions strengthened the management of overloading and over-limitation, and weighting fees were gradually applied across the country. The basis for determining the total weight of goods was calculated from model calculation to axle weight calculation. Although the Ministry of Transport issued the “Circular on Further Strengthening the Concentrated Harnessing of Vehicles with Overloading and Overloading†in 2004, it proposed to “remove the two axles installed in addition to the drive axle, and install three axles, semi-trailers and trailers, and reduce The total weight of tires was reduced by 4 tons, but the scale of control at different places and law enforcement are more relaxed, leaving the 6×2 model with a loophole. "Unless strict enforcement is performed, the 6x2 and 6x4 models have the same number of axles, so the weight limit of the two models is also the same. However, the frame of the 6x2 model is narrow and the cab is light and small. Tire, the price can be cheaper 1 million, the more critical is the vehicle weight than the 6 × 4 models lighter than 1 ton, the owner can get more benefits through multi-pull goods.†Li Xingguo said.
“There is no new content in this document issued by Shandong Province. It only emphasizes the strict implementation of the Ministry of Transport’s 2004 notification. That is to say, the enforcement of the 6×2 model has been strengthened in actual operation, highlighting 6×2. Differences from the 6×4 model. After this recalculation, the 6×2 model's cargo capacity will be less than that of the 6×4 models. This policy change will bring certain impact to the market.†Jiang Huai Auto Commercial Vehicle Company Market Strategy Director Wang Zhongyue said.
Market mutation
In just one month, the changes in the sales of vehicle models in the Shandong market have begun to take shape. Companies have also informed dealers about changes in the market and adjusted sales strategies in a timely manner. In addition to getting the “Noticeâ€, CNHTC’s dealers also received a note issued by CNHTC’s sales department: “Shandong Province has issued documents and implemented it, and vehicles passing by Shandong will be implemented according to the new regulations. The total weight of 6×2 unilateral single-kid cargoes was reduced from the original 49 tons of 6×4 tractors to 45 tons.†This prompted the dealers to pay attention to the fact that 6×2 was purchased for pulling goods in the past. The user of the model may be buying a 6×4 model for the same reason.
This shift is evident on Li Xingguo's monthly sales schedule. “Before September, users bought 6×2 tractors and accounted for 80% of the sales volume of tractors. The documents issued on September 10 have been issued for less than a month, and 6×4 tractors have accounted for 60% of the sales of tractors. In October, the sales volume of the 6×4 tractor will reach a higher level.â€
Liu Xiuping, general manager of Shandong Zaozhuang Dongxin Automobile Sales Co., also stated that although the expressway toll gates in the Zaozhuang area have not yet adjusted the provisions concerning the total weight of cargoes, the "Notice" has been issued for a short time, and the message has not been transmitted. Open, the impact on the auto market is not as good as Jinan. However, before the introduction of the policy, Zaozhuang 6×2 tractors can account for 80% of sales, and sales volume has fallen to 70% after entering September. If policy tightens, the market for 6×2 tractors will shrink further. â€
"If a region implements this policy, it can also be detoured, but if multiple regions across the country strictly implement such a policy, the market prospects of the 6x2 model will be unclear," an industry source pointed out. According to the latest information that the reporter learned, the introduction of the "notice" is not only a province in Shandong, but also seven provinces and cities such as Henan, Zhejiang, and Guangdong have already issued or intend to issue similar documents. Once many provinces and cities simultaneously increase the restrictions on the total cargo weight of 6×2 models, 6×2 models will be in trouble in production and sales.
Dealer cautiously car
In fact, many distributors had already heard the grapevine before the "Notice" was issued. As early as July, the reporter once received a phone call from Hebei Handan dealership to ask about the adjustment of the total cargo weight of the 6×2 model. Although it was unable to confirm whether Hebei intentionally adjusted the total cargo of the 6×2 model. Heavy restrictions, but enough to see that there are early plans.
“When we heard this news in July, we considered whether or not to adjust the inventory. Once the market changes, a lot of 6×2 models will surely suffer heavy losses,†he said.
One stone provoked the waves, dealers around the country began to adjust sales plans and inventory products more or less.
"Now we have not taken the initiative to enter the 6x2 tractor, unless the user pays more than 20,000 yuan deposit." Li Xingguo made it clear. Jiangsu Ouman dealer Liao Xiaohua (a pseudonym) also said: “Although we are not in Shandong, the 6×2 tractor market has not changed a lot for the time being, but we have also strengthened our research and observed closely. The car is not as big as it used to be. In the past, there were about 150 vehicles for ordering, and now there are only 20 or 30 small orders."
“The 6×2 and 6×4 tractors differ in weight by more than 1 ton, and they are able to pull more goods. Therefore, they are favored by the users. Now the company has introduced a lightweight 6×4 tractor, and the difference between the two models is only a few hundred pounds. The difference between the prices is less than RMB 10,000, and the model difference is narrowing.If the 6×2 model is subject to policy restrictions, it will definitely cause a chain reaction. Although the Tianjin area is more difficult to implement this policy in a short period of time, we have also adopted a compressed inventory. The strategy of careful car-shifting, said Mr. Fang, a heavy-duty truck dealer in Tianjin.
More dealers also give users some car purchase suggestions while compressing inventory. “Now users come to buy a car. We will show this document and recommend that users buy a 6×4 tractor. Ultimately, it is up to the user to decide.†Liu Xiuping said: “There are still users waiting and seeing. They are sending hope to the government. The restrictions of the 6×2 model are not strict, or the new policy is only a short-term behavior, and the vehicle can use one day a day. Only if the new policy is strictly enforced for a long period of time will it cause a fundamental change in the auto market. As for the 6×2 model that has been eliminated, it is now Can be resold to provinces that do not strictly limit the total cargo weight of 6×2 models. If similar regulations are implemented in most provinces across the country, the value of second-hand 6×2 models will drop sharply, and the considerations for users to purchase new vehicles will also fundamentally change. ."