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Green song companion products have broken the tire industry's previous practice of dividing brands based on their basic performance (sports/comfort/off-road, etc.), while using the environmental protection brand as a common gene to focus on solving future car consumption needs. In addition to the environmental protection feature, the products of the GreenSong brand also focus on basic performances such as sports, comfort, and off-road. According to tests, EP100A can help owners save 3% to 5% of fuel consumption compared to ordinary comfort tires, and reduce the burden on the earth while saving vehicle costs.
It is understood that ECOPIA is a compound word created by Bridgestone and made up of ECOLOGY (environment) and UTOPIA (Utopia), which is full of Bridgestone people's vision for realizing green homes. Since ECOPIA brand was born in Japan in 1991, after 20 years of continuous technical innovation and development, ECOPIA has grown into a flagship brand for environmental protection under Bridgestone. Its representative product EP100 is equipped with safety performance (wet road system Dynamic performance) and environmental performance (low rolling resistance) This contradictory body has achieved critical acclaim for cutting-edge breakthrough technologies and has won numerous awards in Japan. The EP100A products launched in China have been improved on the road conditions of China based on the EP100 and have better durability.
Bridgestone launches green flagship brand green song partner
On March 27th, the Bridgestone Corporation of Japan launched the green flagship tire brand ECOPIA in the Chinese market with the theme of “Enjoy Greening, Songs Tomorrowâ€. At the same time, it named its Chinese name as a green song partner, and announced that it has passed localization. We will introduce environmental protection technologies that have accumulated for many years in China. The first green song companion product EP100A launched in China will be produced at the Bridgestone Wuxi plant in April and will be available in June. In the same period, the Bridgestone Green Song Partner Interactive website was formally launched to provide everyone with a platform to exchange ideas on environmental protection.