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Companies that can truly improve the quality of laser cutting machines may have a better future in the future. Of course, specific to different companies, there will be different strategies:
1. What strategies should a large-scale laser cutting machine adopt?
Large corporations should abandon the idea of ​​“going on scale and doing total volumeâ€, seize certain key technologies, and do a deep job to improve corporate recognition in the market.
The width of the product line is not important, and the product's acceptance in the customer base and market is the most important. Some companies are already large companies in terms of scale. Next, they can consider subtraction on the scale, add technology in research and development and product quality, and give up the inherent “big, small, and comprehensive†old thinking. The introduction of absorption, independent innovation efforts, constantly in the product's technical performance, technology accumulation, product quality from top to bottom, no longer seek to do "big", but the pursuit of "strong", not even a comprehensive strength, but as long as in a certain Something strong enough!
Learning new ideas, new ideas, and learning concepts from internationally advanced companies, especially to companies with a long history, they are able to live a long time, they must have a place where they can work, it is a long-term experience and lessons In exchange, it has valuable value.
Not only learning abroad, but also learning outside the industry, we advocate: wisdom outside the industry, because subversive thinking often exists outside the industry, but does not arise in the industry.
Large companies often have demonstrations. Large corporations only become truly “big†when they take on greater social responsibilities and industrial responsibilities.
Only when the big companies are stronger can they really call them big. Otherwise, they can only be paper tigers and they can't withstand the storm. Innovation in technology, as far as possible in the market to replace imports, make products not only shape, but also like God, will win the respect of the market!
2. What kind of coping strategies should small and medium-sized laser cutting machine companies adopt?
The answer is - differentiation. Nowadays, the Chinese market has entered a new stage of scale and total volume. Its characteristic is that each industry and every field gathers this large number of gold diggers, the competition will become more and more fierce, and the space for the development of SMEs will also become more and more. The era of small, barbarous growth is drawing to a close. Only differentiation, to find the blue ocean for their own, there is room for growth and growth time.
Being able to meet the unique needs of some customers is the basis for the future survival and development of SMEs. For example, some companies specialize in laser cutting equipment, or specialize in laser engraving equipment, or production of laser welding equipment, etc. These companies represent the development direction of SMEs. In the next five to ten years, small and medium-sized laser cutting machine companies must give up the idea of ​​“doing large-scaleâ€, save the necessary capital cost, and make differences and uniqueness in many peers. Otherwise, even if they are lucky enough to pass this The next economic crisis will not necessarily be so lucky next time.
SMEs should use network marketing as much as possible in market sales. The Internet is a powerful weapon in the race between small and medium-sized enterprises and large-scale enterprises, because large companies have a complete sales channel, and direct sales or agency relations are stable everywhere. Even large-scale laser cutting machine companies see the trend of the Internet, but they have no choice but to It is difficult to integrate the original channels and networks by establishing traditional channels. This is where SMEs do not need to worry. It is the so-called small-scale boating. SMEs can quickly adjust their layout and make full use of the convenience of the Internet to create more sales with fewer resources.
The Internet age has come. After the 70s and 80s, the burden has been borne up in the workplace. In enterprises, they often participate in the procurement decision-making process. In their ideas, the Internet is the best choice for them to obtain information and information. Therefore, using the Internet is a matter that every small and medium-sized enterprise must seriously consider. Maybe you have an unpleasant experience on the Internet, but that's not the Internet's fault. Moreover, when you are learning a new thing, paying a little tuition is also normal. Internet integrated marketing must be the future of social sales.
3. Where did the new laser cutting machine company go?
Under the current circumstances, companies entering the laser cutting machine industry will face enormous challenges. The reason is that the products of such enterprises are not mature, sales channels have not yet been established, market awareness is not high, there is no customer base, there are no customer cases on the market, and the maintenance service system is not perfect. These factors can be overcome when market conditions are good. When market demand is low, a number of factors are superimposed, enough to make the newly entered company die.
Companies entering the laser cutting machine industry must find unsatisfied customer needs in the market and their own development direction. Then, under the premise of combining customer experience, they will quickly seize their position in the laser cutting machine market. Enter the essentials of the company.
In terms of sales, we need to take a quick and low-cost path. In the past, laser cutting machine companies built their own sales channels or searched for regional agencies. They were almost unfit for new companies because the market and economic situation did not allow them enough. Time, the innovation in sales of such companies almost equals the life and death. Online sales can be considered and customers can be found on the Internet. Compared with the traditional market sales methods, the first is high efficiency, high speed, the second low cost, and low investment.
Editing: kunshanwl