Some Suggestions on the Development of Forklift Industry

It is understood that on November 7, 2012, the fourth session of the second member congress of the China Construction Machinery Industry Association and the eleventh high-level forum for the development of construction machinery was successfully held in the ancient capital of Xi’an. At this meeting, relevant experts conducted in-depth analysis and elaboration on the development of the construction machinery industry in the past ten years, as well as the current situation and existing problems. At the end, they also put forward several suggestions on the development of the industry:

First, the development of the construction machinery industry in the past ten years At the time of the 18th National Party Congress, China's related industries and fields are summing up the development achievements of the past decade. The ten years of our engineering machinery industry is also advancing with the times and innovation. , open up the territory to achieve a brilliant decade. From the decade of 2002 to 2011, China is in the process of accelerating industrialization, urbanization, and global integration. GDP has remained at double-digit growth, and fixed-asset investment growth has remained at 25% or even higher. In such a period of strategic opportunities, it also created a golden decade for the development of the construction machinery industry. According to the statistics of the association, during the past decade, China’s construction machinery industry has made considerable progress. The main products have more than 5 million units, of which 1.2 million are excavators, loaders, and mobile industrial vehicles.

In addition, bulldozers, graders, road rollers, pavers, and tower cranes in the industry have all achieved a qualitative leap. In 2011, the industry’s production and sales exceeded 500 billion yuan, an increase of 17% year-on-year. Therefore, over the past ten years, it has been said that weather, geography, and human resources have enabled the construction machinery industry to achieve rapid development and breakthroughs in terms of industry scale, technical level, product sequence, post-market services, accessories, and internationalization. Achievements can be described as brilliant achievements in the past decade.

Second, the current situation and existing problems China's economy has experienced rapid growth over the past decade. It has changed the way, adjusted the structure, benefited people's livelihood, and domestic macro-control coupled with changes in the external environment. A series of in-depth conflicts and problems in 2011. The second half of the year began to gradually show up, and our large industry and each sub-sector also experienced a series of problems such as insufficient effective demand, overcapacity, homogenous competition, lack of research and development, over-promotion, financial structure, and cash flow deterioration, which seriously affected and impacted. The healthy and stable development of the industry. In the first nine months of this year, according to the statistics of the association, it is expected that the excavators will be down by 38% year-on-year, the loaders will be down by 30% year-on-year, the cranes will be down 40% year-on-year, industrial vehicles will be down by 10% year-on-year, and the fourth quarter will be the construction of fixed assets and construction of projects. In the off-season, it is expected that the situation in various sub-sectors throughout the year will not be optimistic. However, I don’t think it’s pessimistic either. In a complex domestic and international environment, confidence is more important than gold, and transformation and upgrading are more important than scale expansion. I often talk internally that the development of an industry or a company is just like eating in the same way. If a person is on a daily basis, Food, food, and food are indispensable. If you have an enterprise, you need to work hard. In the same way, if we, like 2010 and 2011, do not have enough orders every day and work overtime, there is still the energy to engage in R&D and management, not to mention upgrading and restructuring. Therefore, when the macroeconomic situation is complex and severe, the industry's low-growth environment will enable us to have more time and energy in the stage of adjustment and rational return of the industry. We will truly focus on the customer and focus on our strategic planning. The industry specializes in doing something and doing something wrong; focusing on product quality, truly enhancing corporate image through quality; focusing on internal management, improving operational efficiency and economic efficiency, achieving effective growth, focusing on marketing, business integrity, Win by quality, enhance brand value and customer satisfaction.

III. Development of Industrial Vehicle Industry and Anhui Heli As industrial vehicles, sub-sectors of construction machinery, there are more than 40 production enterprises above designated size and over 120 manufacturers. Under the current background of insufficient effective demand, market competition is extremely fierce. As an industry leader, Anhui Heli has always insisted on focusing on the main business, not enhancing the endoplasmic reluctance, and transforming and upgrading. The first is centering on the main industry of industrial vehicles, speeding up the adjustment of product structure and upgrade of product grades. Since last year, on the one hand, we have increased the R&D, production and sales of new types of electric industrial vehicles, heavy industrial vehicles and port container handling equipment; on the one hand, we have taken advantage of the long industrial chain to develop core key component industries, and the company’s fuel tanks and torque converters. Axles, high-quality castings, attachments, and working devices have become new profit growth points; on the other hand, they have accelerated the pace of product upgrading and upgrading, among which 8-10 tons of AC electric forklifts, high-quality electric stackers, and hybrid electric vehicles. Power forklifts are the company's upcoming new products. Secondly, to strengthen the internal management of the company, and from a microscopic point of view, focusing on automation, punctuality, and elimination of the lean concept of waste, Heli has introduced, promoted, deepened, and solidified lean production methods for four years and three phases to solidly conduct lean production. 4 "Implementation of the module; implementation of the fifth management revolution at the same time, the introduction of a world-class information system, and the construction of an integrated information platform for industrial vehicles; macroscopically, the implementation of the "Twelfth Five-Year Plan" will be solidly promoted and the domestic industrial layout will be basically completed. The framework has been steadily implemented in the internationalization process, and the implementation of the excellent performance management model has been promoted to systematically improve the company's basic management and development of the internal quality. Finally, adhere to the norms of operation, integrity management, and win-win development. With advanced technology, high-quality products, good services, and a heavy culture, we have achieved win-win cooperation with related parties and led the industry in sustained and healthy development.

Fourth, several suggestions for the development of the industry Suggestions First, the economic and industrial development cycle is an objective law, in a low-growth environment, we must strengthen confidence, focus on the main business.

The second is to increase independent innovation, through the introduction of innovation, cooperation and innovation, original innovation, integrated innovation, the formation of the company's core competitiveness, in the low-growth environment, improve product quality, do a good job of technology reserves, accelerate technological progress and industrial upgrading.

The third is to strengthen internal management and risk control, and adhere to effective growth.

The fourth is centering on the main business, differentiating operations, and developing supporting parts and production services.

The fifth is to do what it takes to steadily implement internationalization and go global strategy, but it cannot be blind and reluctant to pursue short-term benefits.

Sixth, from the overall perspective, strategic height, and long-term interests of a single company and the Chinese industry, we will earnestly safeguard the reputation of the company and its brands, work steadily, step by step, and gradually realize the transition from “Made in China” to “China's IntelliSense” and “Created in China”. upgrade.